Antler — Pre-Seed Application 2026

Technology projects
fail people.
We fix that.

AI-powered software that helps organisations actually understand how their people feel during change — before go-live, not after.

Founder Sheena Karim
Company Change Made Simple
Location Melbourne, Australia
Stage Pre-seed / Live product
01 — The Problem

Most transformations
fail. Not the tech.
The people.

Organisations invest millions in new systems and almost nothing in understanding whether their people are ready to use them.

88%
of business transformations fail to meet their original objectives
Bain, 2024
73%
of organisations are at or beyond change saturation right now
Prosci, 2024
more likely to succeed with structured change management
Prosci, ongoing
55%
of frontline workers learn new technology with no formal training
Workday, 2024
02 — The Insight

Change management
is broken.
AI made it worse.

The profession got obsessed with producing documents. AI turbocharged document production. Nobody fixed the actual problem.

What change managers actually do

Spend the majority of their time producing PowerPoint decks for steering committees that don't change a single person's behaviour. Communications plans. Stakeholder matrices. Readiness dashboards. Activity mistaken for impact.

What AI tools did about it

Automated the outputs of a broken process. Faster communications plans. Auto-generated stakeholder maps. AI that produces the wrong thing, quicker. The market got this completely wrong.

"AI is not a change manager. It cannot read the room. It cannot sit with a resistant team and understand what they're actually afraid of. It cannot tell the difference between silence that means acceptance and silence that means nobody feels safe enough to speak."

— Sheena Karim, Founder
03 — The Solution

AI that listens.
Not AI that
generates decks.

Change Made Simple builds tools that help organisations hear what their people are actually saying — and understand what it means.

04 — Product Today

Two tools.
Live. Free.
No sign-up.

Built entirely by a non-technical founder on Claude API and Cloudflare Workers. Proof of concept and proof of founder.

Live

Change Impact Scorecard

AI-powered assessment that diagnoses people-risk by team in minutes. Produces a heat map, expert insight, and prioritised recommendations.

  • Team-by-team change heat map
  • AI-powered expert insight in Sheena's voice
  • Prioritised recommendations
  • Results delivered by email
  • changemadesimple.com.au/aichangetool
Live

Change Action Plan

Takes Scorecard results and generates a 7-section team-by-team action plan. Practical, human, specific to each team's emotional reality.

  • 7 sections per team
  • Psychological safety guidance
  • WHS psychosocial hazard compliance framing
  • How to reach them, what they need to know
  • Capability building recommendations
05 — Roadmap

The real frontier
is what comes
next.

The Scorecard and Action Plan are diagnostic. The next phase closes the feedback loop — making genuine listening scalable at project scale.

Now — Live

Diagnose

  • Change Impact Scorecard
  • Change Action Plan
  • Team-by-team risk heat map
  • AI expert recommendations
Next — Building

Listen

  • Anonymous AI feedback loops
  • Meeting note / recording analysis
  • Sentiment tracking over time
  • Real-time resistance signals
Future — Planned

Embed

  • White-label for Big 4 consulting
  • Enterprise change function platform
  • Integration with project tools
  • Benchmarking across projects
06 — Traction

Real usage.
No marketing.
International.

Organic traction from zero marketing spend. The tool finds its own audience.

66
Completed assessments in the last 30 days
Cloudflare Workers metrics — API calls to Anthropic
£0
Marketing spend to acquire those users
100% organic
3
Continents with active usage
Australia, Europe, Asia Pacific
🏥
Good Shepherd
Active conversation — pro bono build offered in exchange for brand endorsement. Agreed in principle.
🔧
Built by a non-technical founder
Claude API + Cloudflare Workers + Wix. No developers. No agency. Proof of concept and proof of founder resourcefulness.
07 — Market

A large market
that is chronically
underserved.

Every organisation running a technology implementation needs this. Most of them are currently flying blind.

🏛️
Government & Public Sector
Large change teams, regulatory compliance pressure, mandated WHS obligations. High willingness to pay for structured tools.
🎓
Universities & Education
Constant technology transformation, established change functions, budget for tools that standardise approach.
💼
Big 4 & Consulting Firms
Run change practices at scale. White-label opportunity — their methodology, our AI engine. High-value channel partner.
🏦
Financial Services & Enterprise
High-frequency technology transformation. Regulatory scrutiny. Strong ROI case for preventing failed adoptions.
08 — Why Now

Three forces
converging right now.

The timing has never been better — or more urgent.

⚖️

It's now the law

From 1 December 2025, poor change management is a named psychosocial hazard under Australian WHS law. Boards must demonstrate due diligence on the people side of change. The town-hall-and-done approach is no longer legally defensible.

🤖

AI finally capable enough

Large language models can now hold nuanced conversations, interpret sentiment in context, and produce outputs a senior practitioner would recognise as expert. The technical capability to build this didn't exist three years ago.

📈

Change saturation at record highs

73% of organisations are at or beyond change saturation. AI adoption is accelerating the pace of change across every sector simultaneously. The problem is getting bigger, not smaller.

🎯

Market got it wrong — gap is open

Every AI change tool that launched in 2024-25 automated the wrong thing. The market is wide open for tools built by a practitioner who understands what change management actually needs to do.

09 — The Founder

This insight comes
from thirty years
inside the problem.

SK
Sheena Karim
Founder, Change Made Simple
Years experience 30
Projects delivered 50+
Organisations 30+
Tools built 2 live, 1 in progress
Domain expertise
Graduate Certificate in Change Management. Master of Leadership and Coaching. 20 years specialising in the people side of technology projects across financial services, higher education, retail, government, and healthcare.
Built the tools herself
No technical background. No developers. Built two live AI-powered tools using Claude API, Cloudflare Workers, and Wix. Teaches other non-technical professionals to do the same. The founder is the proof of concept.
Lived the problem for three decades
The insight behind this company didn't come from research. It came from watching brilliant technology implementations fail because nobody asked the right questions of the right people at the right time — and getting tired of being brought in after the disaster.
10 — The Ask

What we need
from Antler.

We have the domain expertise, the live product, and the market insight. We need the infrastructure to scale it.

💰 Funding

To build the next phase of the product — anonymous feedback loops, meeting analysis, sentiment tracking. Features that require engineering capability beyond what a solo non-technical founder can build alone.

👩‍💻 Technical co-founder

Someone who can build the infrastructure this product needs at scale. The vision is clear, the methodology is proven, the market is validated. We need the technical partner to execute it properly.

🌐 Network

Access to enterprise buyers, consulting firms, and government channels. The product sells itself once the right people see it — we need doors opened into the organisations that need it most.

✅ Validation

Antler's endorsement signals to the market that this is a serious software company, not a consultant with a tool. That distinction matters enormously for enterprise sales and partnership conversations.

Change Made Simple

After thirty years,
someone finally built
the right tool.

changemadesimple.com.au
Sheena Karim — sheena@changemadesimple.com.au